Meet Bo.

Baptist Health College Little Rock has been shaping health care heroes for more than 100 years. And now, for the very first time, they have a mascot.

He’s bold, retro, and rocking scrubs. Say hello to Bo the Lion—a mid-century modern–inspired mascot designed to feel like he’s been part of the college since day one.

 

I partnered with the Baptist Health College Little Rock marketing team to bring Bo to life. Along with designing the logo, I consulted on acquiring the mascot suit, planning the launch event, and developing the brand voice for the Lions. The team even took a personality test as Bo to shape his character.

 

The final logo suite showcases three distinct personas—Clinical, Studious, and Hang Out—capturing every side of student life at BHCLR.